Why Are We Blogging, Anyway?February 21, 2013 1:22 pm
Why would a historic hotel in downtown Parkersburg, West Virginia feel the need to start a blog? And better yet, why would anyone feel the need to follow that hotel’s blog? Two excellent questions worth asking…and hopefully answering.
Welcome to the Blennerhassett Hotel’s new website. I hope you like it (Yo! Shout Out to the wonderful gang at Digital Relativity for the great job they have done pushing through the pain of my learning curve of technology and social media. Great job!). That shout out brings me to the answer of the first question. Why would we feel the need to start a blog?
Being a really, really old dude has given me a few years in hotel sales and marketing. I have often used an old saying that goes something like this: “Last year we wasted half of our advertising budget on stuff that didn’t work. Now, if we can figure out which half it was we won’t do it again”. Well, I certainly know that the phrase “if you build it, they will come” is not always accurate. People will come if you built it, BUT (notice the BIG BUT) you have to let them know you built it. Hence, we will blog.
Our goal is to let you know what we have built, what we are doing, and what is going on in our world so you can hopefully choose to come and join in. We think we have a lot to offer people toward a better quality of life. Lots of stuff going on here at the Blenny, and you might be interested in some of it. Which brings me to the answer to the second question. Why would anyone feel the need to follow the Blennerhassett Hotel’s blog?
Here’s the best answer I can think of; Quality of Life. Pretty bold statement, huh? Well, if you are inclined to look for a quality experience in lodging, dining, wine dinners, live entertainment, social gatherings, weddings, Holiday meals, parties, business meeting, reunions, showers (the kind with presents, not soap and water), wakes (the kind with loved ones, not alarm clocks), gift ideas, Starbuck’s Coffee, weekend packages, special deals, and anything else there to do in this town…then this blog’s for you.
We are going to let you know about our world so you can come and enjoy what we get to experience every day. The wonderful world of The Blennerhassett Hotel. We build it. We let you know about it. We hope you will come.
Thanks for joining us. I hope to see you soon. I’ll be in the lounge.